Operational trust
Compliance-ready workflows, verified partners, and secure settlements.
Yuraf
We power North Africa’s digital commerce revolution by unifying cross-border, local, and wholesale journeys.
One platform that inspires Moroccan brands to sell confidently worldwide.
Founded in Casablanca, Yuraf was built hand-in-hand with retailers, wholesalers, couriers, and artisans to create an omni-commerce platform rooted in Moroccan reality and global ambition.
We partner with logistics innovators, fintech leaders, and regulatory bodies to ensure every merchant can deliver a premium experience—whether shipping across town or across continents.
Speed at scale
Automation-first operations that let teams launch new verticals in weeks.
Community impact
Empowering local artisans, logistics talent, and SMEs to compete globally.
Leadership
Our leadership team brings decades of experience across retail, logistics, fintech, and product design. Together, they build technology that reflects Moroccan economic realities while unlocking global reach.
Nabila Lahrichi
Co-founder & CEO
Former marketplace operator championing Moroccan SMEs in cross-border commerce.
Youssef Benali
Chief Operations Officer
Logistics architect with 12 years experience scaling courier networks across MENA.
Sarah Diani
Chief Product Officer
Built digital tools for retailers across Africa and Europe, now leading Yuraf product vision.